kirpi
marketing project, 2016-2017 | tutors: bengi turgan çiftçi
project description:
young males who are living alone need a way to clean the dishes quickly because they do not want to spend their time dishwashing. as a solution, a silicon scouring sponge has been designed.
research question:
interview questions:
1. how often do you use the kitchen?
2. what are you doing in the kitchen?
3. how often do you cook?
4. how long does it take to cook?
5. which tools do you use when you are cooking?
6. please write 3 of the tools that you use the most.
7. do you have any difficulties when using tools? if so how many problems?
8. do you have kitchen utensils that you use out of function? please write.
9. what kind of kitchen utensils did you want when your needs were taken into consideration?
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conclusion:
1. all participants are not cooking too much, so there is not a wide range of kitchen utensil usage.
2. the tools must be easy to use and should not spend too much time.
3. tools are using in different functions is too much.
4. some of the tools are over-used such as chopping board, wooden spoon, pan, grater.
5. the cleaning process is important for all users, they want a tool that is a time saver and functional.
persona:
© 2020 Sena Cucumak. All rights reserved.
product usage:
Kirpi is quite functional and easy to use as a scouring sponge. it has several useful features. firstly, it might be used as an archetypal sponge. secondly, it might be worn like a glove. and lastly, dishes might be inserted into the sponge. the most distinctive feature in the market from the competitors is its material. Kirpi’s material is silicon that has no bacterial growth. in other words, this sponge is so useful for male users who do not like kitchen work and also healthier than other scouring sponges.
renders: